Nuance Communications NUAN and Widespace, the leading premium mobile
advertising company in Europe, today announced their partnership to bring
Nuance Voice Ads to the world's leading brands advertising in Europe.
Announced in April, Nuance Voice Ads is an innovative new mobile advertising
format that lets people have a two-way conversation with the brands they love.
Widespace has integrated Nuance Voice Ads' powerful voice recognition
technology as part of its mobile advertising platform for iOS and Android,
providing leading brands with the ability to create an engaging and
entertaining conversational experience. And with support for both voice
recognition and text-to-speech in over 40 different languages across North and
South America, Europe, The Middle East, Asia and Australia, Nuance Voice Ads
gives brands an opportunity to create unique conversational mobile ad
experiences with consumers all over the world.
The world's first mobile ad powered by Nuance Voice Ads was built and
integrated by Widespace, and will launch in the Expressen app, one of Sweden's
leading national daily newspapers, and Tv24, a TV guide service.
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