Northcoast Research Upgrades J.C. Penney to Neutral, Maintains $13.00 PT

Northcoast Research's Jeffery Stein upgraded shares J.C. Penney Company, Inc. Holding Company JCP from Sell to Neutral and maintains $13.00 PT. The analyst's call comes on the heels of a nearly 20 percent decline in the stock over the last two weeks. Shares closed lower seven sessions in a row prior to Thursday's 6.7 percent bounce. The stock is trading down about 2.5 percent to $13.34 in pre-market action Friday morning. Stein's maintained price target represents potential downside of about 2.5 percent from where the stock is currently trading.