Market Overview

Orbitz Announces Exclusive Marketing Partnership with European Travel Commission

Orbitz Worldwide (NYSE: OWW) has partnered with the European Travel Commission (ETC) to promote North American travel to Europe through the launch of a social media campaign, "MyPassport2Europe," and an advertising match agreement open to all 33 ETC member countries. "MyPassport2Europe" launches today and runs through August 31, offering participants the opportunity to win a two-week dream vacation to Europe, including flight and accommodation prizes for two that will be provided by, the exclusive OTA partner for this marketing initiative. In support of the "Destination Europe 2020" initiative, a long-term strategy to strengthen the image of European tourism, "MyPassport2Europe" is designed to foster direct engagement with consumers during the trip planning stage and position Europe as a premier destination for every kind of traveler.  As promoted through ETC social media channels including Facebook, Twitter and Pinterest as well as a standalone website at, contest participants will be asked to answer trivia questions about

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Posted-In: News Guidance Contracts Global


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