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The Madison Square Garden Company
, which acquired the Forum in Inglewood, California in June of
2012, today announced its plans for the iconic venue, including its commitment
to invest $100 million, details of its ongoing revitalization, its
highly-anticipated reopening in January 2014 and the company's naming of Chase
as Presenting Partner.
Upon completion of the extensive revitalization, the Forum will reopen on
January 15 with a historic performance by the legendary Eagles. Synonymous
with California music history, and one of the most prolific and successful
acts of all times, the Eagles are bringing their highly successful "History of
the Eagles" tour to the Forum for grand opening performances on January 15,
January 17 and January 18, performing classics spanning their career,
including some that have never been performed live. Ticketing information will
be announced shortly.
"Since we first explored the opportunity to acquire the Forum and expand The
Madison Square Garden Company's presence on the West Coast, our vision has
been clear: return the venue to its celebrated position as one of the most
beloved and well-known venues in the country for the benefit of the community,
fans and performers for generations to come," said James L. Dolan, executive
chairman, The Madison Square Garden Company. "We are pleased with the
substantial progress on our ambitious plans, and starting with the Eagles in
January, the Forum will return to its rightful position as a thriving
destination for both artists and music fans."
Mr. Dolan continued: "I would also like to say a special thank you to Irving
Azoff, who brought this opportunity to our attention. Irving's prominence in
and knowledge of the LA market, along with his unmatched success in the music
industry, are what led us here today. He knew that the Forum was a venue that
artists loved to play, and that MSG could make this historic venue great
again. As one of the most respected and creative executives in the
entertainment industry, we have no doubt that Irving will play an important
role in helping us meet our ambitious goals, and that his vision and insights
will ensure that the revitalization of this iconic arena is a total success."
Irving Azoff, the Eagles' manager and founder of Azoff Music Management, has
more than 40 years of experience as one of the top managers and industry
leaders in the world, and was recently named the #1 most powerful industry
leader on Billboard's 2012 Power 100 list.
Mr. Azoff stated: "The Forum is an iconic Southern California landmark and
with the vision of The Madison Square Garden Company is sure to become the
world's quintessential music-focused venue. Since the 1970s, the Eagles have a
long and rich history with the Forum. The building has played an important
role in the growth and development of the band from their early Southern
California roots to becoming a worldwide touring phenomenon. With its
unsurpassed acoustics and warm intimate arena experience, it's always been the
band's favorite building to perform in and we're anxiously looking forward to
kicking off the next era of the Forum this January."
The Forum expands MSG's footprint to the West Coast, and adds a seventh venue
to the company's famed portfolio of venues, which include: "The World's Most
Famous Arena," Madison Square Garden; the art deco masterpiece, Radio City
Music Hall; the renowned Beacon Theatre; the legendary Chicago Theatre in
Chicago; The Theater at Madison Square Garden and Boston's Wang Theatre. The
Forum will book a broad scope of events with a focus on music and
entertainment, including concerts, family productions, award shows,
television/film productions, as well as a few select sporting events. The
company will make further bookings announcements in the coming weeks and
months as a full event schedule develops.
As it has done with several of its venues, including Radio City Music Hall,
The Beacon and currently, Madison Square Garden, The Madison Square Garden
Company is revitalizing the Forum to create a world-class entertainment venue
that bridges its iconic past with today's state-of-the-art technology and
amenities. BBB Architects, a renowned architectural firm with an unmatched
history of renovating landmark entertainment venues, including MSG's current
Transformation of The Garden, is directing the Forum revitalization, which is
inspired by the venue's original 1967 design, and includes upgrades to the
entire venue site.
The revitalization of the Forum will create the largest and most important
indoor performance venue in the country designed with a focus on music and
entertainment and will have something for everyone – artists and promoters, LA
music fans and VIP customers. Architecturally, the interior of the bowl will
be completely modernized and feature flexible seating, ranging from 17,500
seats to 8,000 seats, enabling the venue to attract a wide variety of events.
The arena will be updated with state-of-the-art, technically advanced support
systems featuring a unique "sky deck" to accommodate the largest touring
concerts, productions and events. Fans will enjoy one of the largest general
admission floors in the country, with approximately 8,000 square feet of new
event level hospitality offerings, including food and beverage, merchandise
and bathrooms. A tinted glass wall will separate this concession area from the
arena floor; ensuring fans do not miss a moment of the performance. Forum VIP
customers will have access to the historic Forum Club, which will be
completely re-imagined with thematic music-inspired detailing, and the new
Chase Lounge.
Thanks to its superior acoustics and intimate ambiance, the Forum delivers a
one-of-a-kind experience for artists. The new Forum, designed with artists in
mind, will include seven star-caliber dressing rooms that feature upgraded
amenities, providing an unparalleled experience for all entertainers
performing at the Forum. In addition, there will be a dedicated area for
production and touring crews, which will include an exclusive dining
space. Among the key features that will be resurrected in an effort to
replicate the original design is the exterior color of the venue, which will
be repainted to the 1960's "California sunset red." The revitalization of the
40,000 square foot outdoor terrace surrounding the perimeter of the building
will offer upgraded food and beverage amenities to elevate the guest
experience. In addition, a distinct and iconic Forum marquee that reflects the
architecture of the venue will be located at Manchester and Prairie.
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