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ESDS selects IBM PureSystems over HP and Dell for Cloud and Big Data Offerings

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IBM (NYSE: IBM) today announced that IT infrastructure services and solutions provider ESDS has selected IBM PureSystems to bring greater business efficiencies in their cloud architecture as well as provide hosting services for customers.

Facing a growing number of customers in need of additional hosting services, ESDS required an integrated and scalable system for its cloud offerings. Many of these cloud offerings are supporting banks and mobile text and voice messaging apps through both private and hybrid models, which experience unpredictable growth. ESDS needed an infrastructure which could be rapidly expanded and seamlessly integrated with their existing solutions. More importantly, they wanted a single vendor that could meet their business needs and avoid integration issues that can result from using multiple vendor products in a datacenter environment.

"We selected IBM's Smarter Computing approach and PureSystems as it was the best platform to meet our business needs," said Piyush Somani, CEO/MD, ESDS. "The combination of IBM's technical expertise and focus on driving innovation with advanced technologies will enable us to grow our business.

"Additionally, IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on our business needs. Life cycle of the product we were considering was another important criteria for us. PureFlex was our only option to have a scalable and flexible cloud infrastructure which can last for the next 10 years."

ESDS selected IBM PureSystems over Dell and HP after a thorough review of overall capabilities. PureSystems offered the scale-in system design, cloud-ready architecture, longer life cycle and easy scalability that ESDS needed. With the addition of Flex Systems Manager, ESDS can now control their entire IT infrastructure including compute, storage, network and other capabilities, from a single window pane. This has simplified their overall management capabilities and cut down infrastructure costs.

"IBM is helping Managed Service Providers drive a paradigm shift by enabling them to anticipate and resolve problems proactively, create new opportunities with clients and pioneer new business models," said Chetan Naik, Regional Executive – West, IBM India/South Asia. "IBM PureSystems is ideal for MSPs evolving to SaaS/PaaS business models, emerging markets, medium sized businesses and application development use."

ESDS began operations in 2005 and quickly established itself as one of the leading hosting companies in India. It has over 33,000 clients worldwide, many of whom are dependent on their Internet presence. ESDS has indigenously developed the concept of a high specification, carrier-neutral and fully managed Data Center in the state of Maharashtra. It consists of a group of hosting companies based in India, United Kingdom and the United States.

The IBM PureSystems family offers Small and Medium Enterprises clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain. PureFlex System enables organizations to create and manage an infrastructure more efficiently. For example, several of these clients in India are now looking at Disaster Recovery Services as a key offering. IBM has been working with clients such as ESDS in the Maharashtra and Delhi region to provide advanced software and hardware solutions, technologies and services, to aid their business growth.

ESDS is the latest in a series of PureSystems client successes in key growth markets around the world. In the year since IBM introduced its first expert integrated systems - the result of $2 billion in R&D and acquisitions over four years – more than 6,000 clients from 100 countries have decided that the IBM PureSystems family offers an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.

For more information about ESDS visit: http://www.esds.co.in/

For more information on IBM PureSystems visit: www.ibm.com/press/pure

IBM, the IBM logo, ibm.com, PureSystems, PureFlex, Power Systems, PureApplication, PureData, Storwize, Smarter Planet and the planet icon are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. For a current list of IBM trademarks, please see www.ibm.com/legal/copytrade.shtml

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

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