Health Insurance Innovations Partners With HCC Life Insurance Company to Expand Short-Term Medical Portfolio

Health Insurance Innovations, Inc. ("HII")

, an industry leader in the sale of Short-Term Medical (STM) plans, announces the launch of HealtheMed STM through its partnership with HCC Life Insurance Company

, a leading provider of medical stop loss, group term and short term medical insurance. The newest addition to HII's short-term options, HealtheMed STM, offers customizable, affordable, high-quality short-term, limited-duration insurance to fill gaps in coverage. HealtheMed STM is ideal for individuals between jobs, new hires, early retirees, recently naturalized citizens, and recent college graduates. Consumers may purchase a HealtheMed STM plan for up to six or eleven months, depending on location. This robust addition to HII's suite of STM products debuts at the perfect time, as the market for affordable health insurance appears poised for rapid growth. "HII's new short-term medical plan with HCC is being launched in 45 states and will enhance our national presence by providing a competitive product that meets the needs of today's consumers," said Mike Kosloske, President & CEO of Health Insurance Innovations. "ACA implementation in 2014 and beyond is expected to be the largest increase of entrants to the US individual health marketplace. HII's commitment to making short-term medical available to and affordable for every American who needs coverage, and HCC Life's track-record of underwriting highly-successful niche insurance products, creates a strong and long-lasting partnership that will benefit the U.S. consumer." About HCC Life Insurance Company HCC Life Insurance Company (HCC Life) is an Indiana-domiciled life insurance company with an extensive product portfolio including medical stop loss, group term and short term medical insurance. HCC Life's short-term medical insurance is backed by the financial stability of its parent company, HCC Insurance Holdings, Inc.

. HCC Life has consistently held an A+ (Superior) rating for financial strength by A.M. Best Company as well as AA (Very Strong) ratings by Standard & Poor's and Fitch Ratings. About Health Insurance Innovations, Inc. Headquartered in Tampa, Fla., Health Insurance Innovations, Inc., (HII)

creates customizable and affordable, high-quality health insurance products and supplemental services through partnerships with best-in-class carriers. We are an industry leader in the sale of 12-month short-term medical insurance plans, which provide an economical alternative to Individual Major Medical plans. HII pioneered and engineered its next-generation, cloud-based technology platform to provide licensed agents, brokers, and call centers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs. Additional information about HII can be found at www.hiiquote.com. The reference to our website is not intended to incorporate our website into this press release.