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Youku Tudou, Qualcomm Announce Collaboration

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Youku Tudou Inc. (NYSE: YOKU), Qualcomm Incorporated (NASDAQ: QCOM), and its wholly-owned subsidiary, Qualcomm Technologies, today announced a collaboration on H.265 technology, which will allow viewers mobile access to high quality video content on Youku when using most Qualcomm® Snapdragon™ processor powered devices. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. H.265, also referred to as HEVC codec, will enable the transmission of quality video content using less data bandwidth.

H.265 technology allows a compression efficiency of up to 40% compared to the current video compression technology H.264. Qualcomm Technologies is an industry-leading company that has been closely involved in the standardization of H.265 technology.

See full press release

Posted-In: News Guidance Contracts Management Global

 

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