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Today Procter & Gamble
PG will leverage the world's biggest stage
-- New York City -- to share the power and meaning of its brands as part
of its new campaign, The Everyday Effect. Through the largest consumer
event in the company's 175 year history, P&G will serve the daily needs
of New Yorkers and demonstrate how P&G products make everyday life
better. The results will be broadcast to the rest of the country, live,
through on-the-ground reports, social media updates and content featured
across PGEveryday.com/EverydayEffect, Twitter (#EverydayEffect) and
Facebook.com/PGEveryday.
P&G brands participating in the #EverydayEffect Live From New York event
include Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and
Crest. More than 40,000
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