Bloomin' Brands Prices 19M Share Secondary Offering at $21.50/Share

Bloomin' Brands, Inc. (the "Company")

announced the pricing of a secondary public offering of 19,000,000 shares of the Company's common stock at a price of $21.50 per share. All of the shares are being offered by certain stockholders of the Company. The offering is expected to close on May 29, 2013, subject to the satisfaction of customary closing conditions. In addition, the underwriters have a 30-day option to purchase up to an additional 2,850,000 shares of common stock from certain selling stockholders. The offering is being made through an underwriting group led by BofA Merrill Lynch, Morgan Stanley & Co. LLC, J.P. Morgan Securities LLC, Deutsche Bank Securities Inc., and Goldman, Sachs & Co. who are acting as joint book-running managers. Jefferies LLC is acting as co-lead manager of the offering. William Blair & Company, L.L.C., Raymond James & Associates, Inc, Wells Fargo Securities, LLC, and The Williams Capital Group, L.P. are acting as co-managers of the offering. The offering of these shares is being made only by means of a prospectus. Copies of the final prospectus related to the offering, when available, may be obtained by contacting one of the following: BofA