Market Overview

How Are YouTube's Channels Performing?

On Thursday, May 9, Google (NASDAQ: GOOG) made its first attempt to persuade consumers to pay for content on YouTube.

Despite the promise of big-name stars and high-end content, YouTube did not launch its paid channels hub with the likes of Ashton Kutcher or Sofia Vergara, both of which were expected to be on board.

AwesomenessTV, the popular teen and tween channel that was acquired by DreamWorks Animation (NASDAQ: DWA), was also absent from the list.

Instead, YouTube's paid hub launched with a series of lesser-known stars, indie filmmakers, girls in bikinis and other oddities.

To see if YouTube's effort has paid off, Benzinga dove into 15 of the site's paid channels (and regretted every minute of it).

Louis Bedigian is the Senior Tech Analyst and Features Writer of Benzinga. You can reach him at 248-636-1322 or louis(at)benzingapro(dot)com. Follow him @LouisBedigianBZ

Posted-In: Ashton Kutcher AwesomenessTV Sofia Vergara YouTubeNews Tech Best of Benzinga

  • Close Next 1/5 Previous

    Now this is...different.

    Now this is...different.

    Acorn TV

    Most Popular Paid Video: Midsomer Murders Set 21 Episode 1: Death in the Slow Lane (103 views)

    Main Page Video Views: 9,426

    Acorn TV claims to provide full episodes of "THE BEST BRITISH TV" -- 24 hours a day, seven days a week.

    Baby First PLUS

    Most Popular Paid Video: VocabuLARRY (116 views)

    Main Page Video Views: 2,067

    Baby First PLUS is an educational video channel that aims to make learning fun for toddlers. Believe it or not, their free videos have not performed much better than those that users have to pay for.

    Big Think Mentor

    Most Popular Paid Video: Overcome Obstacles (695 views)

    Main Page Video Views: 9,330

    Big Think Mentor "connects world-class mentors like Neil deGrasse Tyson, Maria Konnikova, and Tim Ferriss with a global community of smart, driven users to teach the habits of mind and people skills we all need to live happier, healthier, more productive lives."

    Image Source: Wikimedia Commons
  • Close Next 2/5 Previous

    No stars anywhere

    No stars anywhere

    BIGSTAR Movies

    Most Popular Paid Video: N/A (This channel only publishes the total views for its free trailers -- the most popular has received 355 views.)

    Main Page Video Views: 12,126

    BIGSTAR Movies does not have the big stars that the name implies, but its indie flicks don't look much worse than Hulu's selection.

    Cars.TV

    Most Popular Paid Video: Pure Vision - Anvil Mustang (334 views)

    Main Page Video Views: 1,704

    Cars.TV had hoped to capitalize on the "adrenaline-pumping" action of automobile videos. Thus far, viewers do not seem to be overly enthused.

    Comedy.tv

    Most Popular Paid Video: Comics Unleashed featuring David Brenner, others (187 views)

    Main Page Video Views: 301 views

    Comedy.tv might provide some laughs, but with thousands of great (and free) videos available from ComedyCentral.com and other sites, this video channel might have a hard time gaining subscribes.

    Image Source: Wikimedia Commons
  • Close Next 3/5 Previous

    Driving Ms. Boredom

    Driving Ms. Boredom

    Corman's Drive-In

    Most Popular Paid Video: Unknown

    Main Page Video Views: 1,881

    Corman's Drive-In is not officially live yet (only a compilation trailer has been published), but it promises to offer more than 400 movies when it launches this summer.

    CubaPlay T.V.

    Most Popular Paid Video: Un Amigo Inesperado (26 views)

    Main Page Video Views: 2,317

    According to a Google translation of this channel's description, CubaPlay T.V. offers the "first and only channel to offer the best variety of Cuban programming, free from political influence."

    DHX Junior TV USA

    Most Popular Paid Video: The Doodlebops 101 - Jumpin' Judy (111 views)

    Main Page Video Views: 1,638

    DHX Junior TV USA invites its viewers to "come play with us!" Thus far, very few have accepted the invitation.

    Image Source: Wikimedia Commons
  • Close Next 4/5 Previous

    For the kid in all of us

    For the kid in all of us DHX Kids TV USA

    Most Popular Paid Video: Mudpit 101 (232 views)

    Main Page Video Views: 2,011

    DHX Kids TV USA is the channel for slightly older children, featuring the likes of Mudpit, Sherlock Hoolmes in the 22nd Century and Sabrina the Animated Series.

    DHX Retro TV USA

    Most Popular Paid Video: Inspector Gadget 101 (927 views)

    Main Page Video Views: 2,764

    DHX Retro TV USA continues the "DHX" brand with a channel aimed at rehashing old cartoon classics, including Inspector Gadget, Super Mario Bros. and the original Sonic the Hedgehog series.

    Digital Theater

    Most Popular Paid Video: Unknown (Only the views for free trailers are published.)

    Main Page Video Views: 25,900

    Digital Theater is one of the more popular paid channels, but it has a long way to go before it can compete against the likes of Hulu.

    Image Source: Wikimedia Commons
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    So much drama!

    So much drama! DocuPix

    Most Popular Paid Video: Labranza Oculta (8 views)

    Main Page Video Views: 1,384

    According to a Google translation of the site's description, DocuPix is "the destination for the best documentaries from around the world and 100% in Spanish."

    Docurama

    Most Popular Paid Video: Unlisted

    Main Page Video Views: Unlisted

    Docurama claims to be a paid channel with a monthly fee of $2.99, but all of the videos seem to be offered on a free or pay-as-you-go basis.

    ES.TV

    Most Popular Paid Video:

    Main Page Video Views: 1,877

    Can't get enough celebrity interviews from sources that don't charge a dime? ES.TV has the solution.

    Image Source: Wikimedia Commons
 

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