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Reed's
REED, maker of the top-selling sodas in natural food stores nationwide,
announced today that it has formed a new distribution agreement with
Lassonde Industries
LAS based in Rougemont (Québec), Canada.
Lassonde Industries Inc is a leader in the development, manufacture and
sales of a wide range of fruit and vegetable juices and drinks throughout
Canada and the United States. This new agreement gives Lassonde Inc the
rights to distribute the Reed's family of brands throughout the entire
country of Canada.
Neal Cohane, Senior Vice President of Sales & Marketing for Reed's, stated,
"Our partnership with Lassonde Industries is extremely exciting and a huge
step forward for the development of our brands in Canada. Lassonde's success
is based largely on their highly skilled sales force and their extensive,
intricate distribution network, which reaches almost every chain
supermarket, convenience store and independent retailer throughout Canada.
We anticipate significantly increasing our retail footprint in the coming
months in Canada, and look forward to working with Lassonde to make Reed's
and Virgil's nationally recognized brands in the Canadian marketplace."
Chris Reed, Founder and CEO of Reed's, Inc., commented, "In Canada, our
brands have primarily been found in small, niche, natural retailers on the
west coast. It is a significant testament to the success of Reed's brands
that we have negotiated a partnership with Lassonde Industries, a 'giant' in
the fruit juice and drink industry in Canada. We have always believed that
Canada has been a marketplace ripe for our brands to flourish. This new
partnership will be the catalyst to significantly enhance our revenue in the
future."
About Lassonde Industries Inc.
Lassonde Industries Inc. is a North American leader in the development,
manufacture and sale of a wide range of fruit and vegetable juices and
drinks marketed under brands such as Everfresh, Fairlee, Flavür,
Fruité, Graves, Oasis and Rougemont.
Lassonde is also the second largest producer of store brand ready-to-drink
fruit juices and drinks in the United States and a major producer of
cranberry juices, drinks and sauces.
Lassonde also develops, manufactures and markets specialty food products
under brands such as Antico and Canton. The Company imports and markets
selected wines from various countries and manufactures apple ciders and
wine-based beverages.
The Company produces superior quality products through the efforts of some
2,000 people working in 14 plants across Canada and the United States. To
learn more, visit: www.lassonde.com
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in
the beverage industry, being brewed, not manufactured and using fresh
ginger, spices and fruits in a brewing process that predates commercial soft
drinks. The Company owns the top-selling root beer line in natural foods,
the Virgil's Root Beer product line, and the top-selling cola line in
natural foods, the China Cola product line. In 2012, the Company launched
Reed's Culture Club Kombucha line of organic live beverages. Other product
lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009,
Reed's started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and natural food
stores, mainstream supermarket chains, retail stores and restaurants
nationwide, and in Canada, as well as through private label relationships
with major supermarket chains.
For more information about Reed's, please visit the Company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's
goals and strategies, contain "forward-looking statements." These
forward-looking statements can generally be identified as such because the
context of the statement will include words, such as "expects," "should,"
"believes," "anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and strategies,
actual results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties. These risks and uncertainties include difficulty in marketing
its products and services, maintaining and protecting brand recognition, the
need for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and freight,
protection of intellectual property, competition and other factors, any of
which could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from operations
and results of operations. In light of significant risks and uncertainties
inherent in forward-looking statements included herein, the inclusion of
such statements should not be regarded as a representation by Reed's that
they will achieve such forward-looking statements. For further details and a
discussion of these and other risks and uncertainties, please see our most
recent reports on Form 10-K and Form 10-Q, as filed with the Securities and
Exchange Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or otherwise.
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