CBS Makes Strategic Investment in Syncbak
CBS Corporation (NYSE: CBS) today announced it has made a strategic minority investment in Syncbak, a technology company that affords broadcasters new content distribution opportunities on emerging platforms. Using location-based authentication technology, Syncbak enables local television stations to stream their signal to in-market consumers. In doing so, Syncbak offers broadcast networks a seamless solution to replicate existing national, local and affiliate partnerships on the Internet and mobile devices. CBS expects to work closely with its owned and affiliated television stations as well as advertisers, rights holders, cable, satellite and telco partners in the coming months and years as Syncbak becomes fully activated and deployed. At the same time, Syncbak will continue to offer its platform to other broadcast networks and their station groups.
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