CBS Corporation CBS today announced it
has made a strategic minority investment in Syncbak, a technology company that
affords broadcasters new content distribution opportunities on emerging
platforms. Using location-based authentication technology, Syncbak enables
local television stations to stream their signal to in-market consumers. In
doing so, Syncbak offers broadcast networks a seamless solution to replicate
existing national, local and affiliate partnerships on the Internet and mobile
devices. CBS expects to work closely with its owned and affiliated television
stations as well as advertisers, rights holders, cable, satellite and telco
partners in the coming months and years as Syncbak becomes fully activated and
deployed. At the same time, Syncbak will continue to offer its platform to
other broadcast networks and their station groups.
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