Driving digital
entertainment innovation, Rovi Corporation ROVI and Facebook
FB today announced that Facebook will be using Rovi Video, a database
that includes in-depth information on movies, TV shows, and celebrities, to
offer people more ways to express the things they love on their profiles. The
integration of Rovi Video with Facebook Platform will also offer app
developers a high-quality, standardized base of entertainment data for
creating meaningful consumer apps and interaction with entertainment-related
content.
Rovi will be able to enhance its current social media products by extending
its mapping of Rovi IDs to an expansive set of Facebook page IDs. This will
make it easier for Rovi's customers to include links to the corresponding
movie and TV show Facebook pages in their products.
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