Rovi Data Selected by Facebook to Create a More Robust Digital Media User Experience
Driving digital entertainment innovation, Rovi Corporation (Nasdaq: ROVI) and Facebook (Nasdaq: FB) today announced that Facebook will be using Rovi Video, a database that includes in-depth information on movies, TV shows, and celebrities, to offer people more ways to express the things they love on their profiles. The integration of Rovi Video with Facebook Platform will also offer app developers a high-quality, standardized base of entertainment data for creating meaningful consumer apps and interaction with entertainment-related content.
Rovi will be able to enhance its current social media products by extending its mapping of Rovi IDs to an expansive set of Facebook page IDs. This will make it easier for Rovi's customers to include links to the corresponding movie and TV show Facebook pages in their products.
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