Velti, BlueKai to Build Largest Pool of Mobile Data-Driven Audiences Available for Brands

Velti VELT, the leading global provider of mobile marketing and advertising technology, and BlueKai, today announced a mobile data partnership. As a result of the partnership, brands and agencies using BlueKai's Data Activation System now have new access to Velti's extensive mobile marketing data, allowing them to more precisely target consumers on mobile devices. BlueKai powers the world's most interconnected data marketplace and serves as the de facto standard for open and transparent audience data-driven targeting. Through this partnership, BlueKai will license data collected by Velti, on select publisher sites, providing marketers, brands and agencies with the ability to increase campaign reach and targeting while reducing waste on ineffective mobile spend. The aggregated data gives marketers valuable consumer insights, improving campaign relevance and consumer engagement and acquisition.