Velti VELT, the leading global provider of mobile marketing and
advertising technology, and BlueKai, today announced a mobile data
partnership. As a result of the partnership, brands and agencies using
BlueKai's Data Activation System now have new access to Velti's extensive
mobile marketing data, allowing them to more precisely target consumers on
mobile devices.
BlueKai powers the world's most interconnected data marketplace and serves as
the de facto standard for open and transparent audience data-driven targeting.
Through this partnership, BlueKai will license data collected by Velti, on
select publisher sites, providing marketers, brands and agencies with the
ability to increase campaign reach and targeting while reducing waste on
ineffective mobile spend. The aggregated data gives marketers valuable
consumer insights, improving campaign relevance and consumer engagement and
acquisition.
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