Alliance Data Buys Barneys New York Private Label Credit Card Portfolio

Alliance Data Systems Corporation ADS, a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has signed a long-term agreement to provide private label credit card services for Barneys New York (www.barneys.com), one of the country's preeminent luxury retailers. Barneys New York was founded in 1923 and has grown into an internationally recognized luxury retailer with locations across the country, including flagship stores in New York, Los Angeles, Chicago and San Francisco, along with a strong online presence through barneys.com which ships to over 140 countries. Alliance Data will provide a full suite of credit and marketing services for the Barneys Credit Card, including management of its existing My Barneys Bag loyalty program. Designed to offer meaningful benefits to the elite Barneys cardmember, My Barneys Bag engages cardmembers with exclusive rewards and benefits which reflect the differentiated and exclusive nature of the Barneys brand.  Alliance Data will also leverage its advanced analytics capabilities to further support one-to-one relevance and value to esteemed cardmembers, as well as development of strategies related to the Barneys credit card across all of Barneys retail channels.