Market Overview

Taco Bell Announces Cool Ranch Doritos Locos Tacos Release Date

In a February 13 press release, Yum Brand's (NYSE: YUMTaco Bell has announced a March 7 release date for its highly anticipated Cool Ranch Doritos Locos Tacos.

These would be a new variation of the wildy successful Doritos Locos Tacos released last year, currently available only in Nacho Cheese.

From the press release:

“There has been enormous interest in the new Cool Ranch flavor of Doritos Locos Tacos and people are wondering why it took so long,” said Greg Creed, chief executive officer, Taco Bell Corp. “Originally we had planned to launch the Cool Ranch flavor in the same year as the introduction of Doritos Locos Tacos. However, the demand for Nacho Cheese Doritos Locos Tacos was so strong that we worked closely with our partner Frito-Lay to increase our capacity and meet the needs of both Doritos Cool Ranch and Nacho Cheese fans.”

Taco Bell plans to support the Cool Ranch Doritos Locos Tacos launch with its largest marketing campaign in history, topping the launch of the original Nacho Cheese Doritos Locos Tacos.

Posted-In: News Best of Benzinga


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