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The Procter & Gamble Company (NYSE: PG) has formally-initiated a strategic partnership with Verix Business Intelligence, a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications. The terms and conditions of this partnership are not being released.

This innovative technology partnership is being pursued to further-strengthen and build P&G's capabilities and industry leadership in Business Intelligence (BI). This collaboration has been supported by P&G's IT Innovation Hub, the Israel House of Innovation (IHI), which was established five years ago to help enable partnerships between P&G and Israeli innovators.

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