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Amazon
today announced another new way for app and game
developers to make money on Kindle Fire—introducing Amazon Coins—the new
virtual currency for purchasing apps, games and in-app items on Kindle Fire.
Amazon Coins is an easy way for Kindle Fire customers to spend money in the
Amazon Appstore, offering app and game developers another substantial
opportunity to drive traffic, downloads and increase monetization. When Amazon
Coins launches in the U.S. this May, Amazon will give customers tens of
millions of dollars' worth of free Amazon Coins to spend on developers' apps
on Kindle Fire in the Amazon Appstore. Amazon will also make it quick and easy
for customers to buy additional Amazon Coins using their Amazon accounts.
Amazon Appstore developers will earn their standard 70 percent revenue share
when customers make purchases using Amazon Coins. Developers with apps and
games currently in the Amazon Appstore for the U.S. don't need to do anything
with their apps to capitalize on this new opportunity. Developers not yet in
the Amazon Appstore should submit their apps soon—only apps submitted and
approved by April 25 will be ready when Kindle Fire customers have Amazon
Coins to spend across the Amazon Appstore. Developers can learn more about
Amazon Coins today at http://www.amazon.com/amazon-coins.
“Developers continue to report higher conversion rates on Amazon compared to
other platforms,” said Paul Ryder, Vice President of Apps and Games for
Amazon. “Now we have another new way to help developers reach even more of our
millions of customers. Amazon Coins gives customers an easy way to spend money
on developers' apps on Kindle Fire in the Amazon Appstore—and we're giving
customers tens of millions of dollars in Amazon Coins to get started.
Developers who aren't yet in the Amazon Appstore will want to make sure their
apps have been submitted and approved by April 25 so they're ready for
customers to start spending their Amazon Coins.”
"We've already found that the average revenue per user on Amazon is higher
than other Android platforms," said Keith Shepherd, CEO of Imangi
Studios. "We're very excited about the monetization opportunity with Amazon's
new virtual currency."
"Everyone recognizes Amazon's success in the e-commerce world – now the Amazon
Appstore has become a major player in the mobile app marketplace," said Misha
Lyalin, ZeptoLab's CEO. "Amazon's new virtual currency is designed to open new
opportunities for developers and make things easier for customers. This is a
great example of appstore innovation and we want to support it."
"We've been extremely pleased with how well our games monetize on Amazon,"
said Michael Grobe, Chief Financial Officer of GameCircus. "We're very excited
about the launch of Amazon's new virtual currency."
Amazon Coins is the latest in a series of new features and services for
developers that make Amazon the most complete end-to-end ecosystem for
building, monetizing and marketing their apps and games. Recent announcements
include:
* In-App Purchasing for Mac, PC and web-based games, enabling developers to
let customers use their Amazon accounts to purchase virtual goods and
currencies from games on those platforms
* Game Circle, which includes capabilities like Achievements, Leaderboards,
Friends, and Whispersync for syncing games across devices, and leads to
better engagement with games
* Game Connect, which lets developers marry the ease and security of
shopping on Amazon with the convenience of having virtual goods delivered
directly to customers' game accounts
* A/B Testing, a service that helps developers improve app functionality,
retain customers and increase monetization
* Adobe AIR Native Extensions, which makes it simple for Adobe Flash
developers to add In-App Purchasing and Game Circle features to their apps
and games
* Amazon Mobile App SDK Eclipse Plugin (beta) allows developers to rapidly
and reliably integrate Amazon APIs into their Android projects, speeding
up development and cutting down on project setup time.
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