SodaStream Falls Despite Super Bowl Ad

Shares of SodaStream SODA dropped on Monday, falling over three percent, despite the fact that the company aired an ad during the Super Bowl. The actual ad the company aired was a slimmed down version: CBS CBS rejected the company's original commercial, which was a direct attack on competitors Coca-Cola KO and Pepsi PEP. The ad that aired can be viewed on YouTube. SodaStream has been a controversial stock since it went public late in 2010. Shares got as high as $75 before crashing back to earth -- bottoming near $28.50. Since then, shares have rebounded, and are hovering just under $50. SodaStream's device allows consumers to create soft drinks in their home, rather than purchase bottles and cans from the grocery store. SodaStream has argued that this saves soda drinkers money, and is ultimately better for the environment. Critics might allege that if such a process was as efficient as SodaStream has claimed, Pepsi or Coke could easily enter the market themselves. Shares of SodaStream traded near $48 Monday.