Bazaarvoice Names Ari Paparo to Media Leadership Role

Bazaarvoice, Inc.

, a leading social software company, has appointed Ari Paparo to the position of Senior Vice President of Media Products. In this newly-created role, Paparo will report to Stephen Collins, Chief Executive Officer, President and Chief Financial Officer, and will be responsible for driving the growth and development of Bazaarvoice's data, media, and advertising products.