01/03/13 -- T-Mobile USA, Inc. and Research In Motion (RIM)
RIMM today announced the most affordable
BlackBerry(R) smartphone on T-Mobile's nationwide network - the
BlackBerry(R) Curve(TM) 9315. Powered by the BlackBerry(R) 7.1
operating system with 3G connectivity, the sleek new smartphone is
easy-to-use and provides tools that enable customers to stay
connected to the people and information that matter most.
"At T-Mobile, our goal is to delight customers. The new BlackBerry
Curve 9315 will delight customers with unprecedented value while also
allowing them to combine their mobile business and personal use in
one great device," said Brad Duea, senior vice president of product
management at T-Mobile. "The Curve 9315 is the most affordable
BlackBerry smartphone on our nationwide network and provides our
customers with a wide variety of productivity and social features to keep them connected and make their mobile lives easier."
"We're pleased to work with T-Mobile to bring the BlackBerry Curve
9315 to customers," said Richard Piasentin, managing director for the
U.S. at Research In Motion. "The Curve 9315 is designed to make it
incredibly easy to stay connected with friends, family and coworkers
and will be popular with customers upgrading to a smartphone for the
first time, as well as existing Curve customers looking for a step up
in speed and functionality."
Combining an intuitive interface with a QWERTY keyboard, the
BlackBerry Curve 9315 features built-in Wi-Fi(R) connectivity for
voice and data, enabling customers to access the information they
need when and where they need it, and Wi-Fi calling, allowing calls
and messages over an available Wi-Fi network. With a dedicated
BlackBerry(R) Messenger (BBM(TM)) key, preloaded apps for Facebook(R)
and Twitter(R) and the Social Feeds 2.0 app, customers can easily
interact with their friends, coworkers and social networks whether
it's instant messaging, posting or tweeting.
The new BlackBerry Curve 9315 offers a 3.2-megapixel camera with LED fl
ash and digital zoom as well as video recording capabilities.
Customers also have the ability to geo-tag the location of their
pictures by utilizing the smartphone's built-in GPS. In addition, the
smartphone features a microSD card slot for up to 32GB of additional
media storage and a built-in FM radio letting customers tune in to
local FM stations. With the BlackBerry App World(TM) storefront,
customers have exclusive access to a wide range of apps, allowing
them to enhance their smartphone experience with entertainment,
personalization and productivity apps of their choosing.
The BlackBerry Curve 9315 will be available in an exclusive pre-sale
for T-Mobile business customers beginning January 16 and is expected
to be available in T-Mobile retail stores, via www.T-Mobile.com, and
with select dealers and national retailers beginning January 23,
2013. For well-qualified customers, the Curve 9315 will require a
$49.99 out-of-pocket down payment and 20 equal monthly payments of
$10 per month via T-Mobile's Equipment Installment Plan (EIP)(1),
with a two-year service agreement and qualifying T-Mobile Value voice
and data plan. Customers may also purchase the Curve 9315 for $49.99
after a $50 mail-in rebate card, with a two-year service agreement and qualifying T-Mobile Classic voice and data plan.(2)
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