Market Overview

Yahoo!, NBC Sports Group Announce Sports Content Deal

Yahoo! (NASDAQ: YHOO) and the NBC Sports Group today announced a content
and promotional deal combining Yahoo! Sports' original reporting
expertise, coverage of big events, Rivals' college content and popular
fantasy sports products with NBC Sports Group's growing digital assets,
and significant television promotion and integration. This alliance of
two of the most trusted brands in sports will become the daily habit of
fans looking for an all-star lineup of digital and on-air experiences.

While Yahoo! Sports and the NBC Sports Group will continue to maintain
separate sites and editorial control of their respective newsrooms and
digital properties, they will collaborate on premium sports news and
events coverage both online and on the air. Yahoo! Sports' popular

See full press release

Posted-In: News Guidance Contracts Management Global

 

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