Leading
multichannel retailer, HSN announced today it will be partnering with the
iconic Coca-Cola Company KO to create a robust and entertaining multi-year
merchandise, marketing and digital experience that sparks further
collaboration with both brands in 2013.
The partnership will intertwine the Coca-Cola brand into HSN's programming
events throughout the year including seasonal celebrations. The partnership
will include the most extensive online store of Coca-Cola merchandise in the
world, HSN merchandise added to the My Coke Rewards store for Coke fans, as
well as engaging programming and unique multiplatform content throughout the
year. In addition, a special HSN Cares campaign with Diet Coke in support of
The Heart Truth^® will be launched in February.
"We are very excited about this robust partnership between HSN and The
Coca-Cola Company in 2013. True collaborative partnerships inspire our
organization, our partners and most importantly our customers," said Bill
Brand, EVP of Programming, Marketing and Business Development. "HSN is
dedicated to offering our customers fun, engaging retail opportunities and we
look forward to introducing the HSN experience to a new audience and evoking
that iconic moment of happiness that embodies the Coca-Cola brand."
Perfect for anyone on your holiday gift list, the HSN assortment of Coca-Cola
branded merchandise will include popular Coca-Cola items as well as never
before seen, exclusive products that will excite everyone from the casual
enthusiast to the avid collector. The extraordinary collection spans a variety
of styles from modern to nostalgic and feature items across all categories
including kitchen appliances, home decor, toys, sporting goods, and fashion.
When the store is complete on HSN.com, it will be the largest online Coca-Cola
store in the world.
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