Synacor Signs Deal with Zynga for In-Game Currency, Access to Popular Zynga Games
Synacor, Inc. (Nasdaq: SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based Identity Management ("IDM") services across multiple devices for cable, satellite, telecom and consumer electronics companies, today announced a partnership with Zynga (Nasdaq: ZNGA), the world's leading provider of social game services, to make Zynga game currency available to pay-TV and high-speed Internet providers as part of their consumer bundles. The partnership will enable them to expand their video, telephony, and high-speed Internet subscription offerings to include access to Zynga games from their online start pages.
Synacor will enable MVPDs to deliver a wide range of online products and services, in addition to TV Everywhere, to their pay-TV subscribers. Through its first-ever partnership with Zynga, pay-TV subscribers of participating MVPDs will be able to receive in-game currency each month as a part of their subscription that can be redeemed in their favorite Zynga games including Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast among others.
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