Synacor,
Inc. SYNC, leading provider of next-gen startpages, TV Everywhere
solutions and cloud-based Identity Management ("IDM") services across multiple
devices for cable, satellite, telecom and consumer electronics companies,
today announced a partnership with Zynga ZNGA, the world's leading
provider of social game services, to make Zynga game currency available to
pay-TV and high-speed Internet providers as part of their consumer bundles.
The partnership will enable them to expand their video, telephony, and
high-speed Internet subscription offerings to include access to Zynga games
from their online start pages.
Synacor will enable MVPDs to deliver a wide range of online products and
services, in addition to TV Everywhere, to their pay-TV subscribers. Through
its first-ever partnership with Zynga, pay-TV subscribers of participating
MVPDs will be able to receive in-game currency each month as a part of their
subscription that can be redeemed in their favorite Zynga games including
Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble
Safari and Ruby Blast among others.
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