Acorn International, Inc. ATV
today announced that Acorn has entered into an Insurance Business
Cooperation Agreement with Sino-US United MetLife Insurance Co., Ltd., a joint venture company established by certain wholly-owned
subsidiaries of MetLife Inc.MET and Shanghai Alliance Investment Ltd.
MetLife Inc. is a leading global provider of insurance, annuities and employee
benefit programs.
Pursuant to the agreement in effect as of August 29, 2012, Acorn and MetLife
will jointly promote and sell short-term accident insurance and health
insurance to Acorn's customers within designated provinces in China. With over
8 years of experience in China, MetLife provides trusted and professional
insurance products in over 20 cities across China through career agency, bank
partners, direct marketing and group insurance channels. As a leading TV
direct sales company in China, Acorn has promoted new retail business models
over the past 14 years and has gained consumers' confidence with continuous
innovation and new introductions of products and services.
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