Green Mountain Coffee Roasters Names Brian Kelley CEO
Green Mountain Coffee Roasters (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, today announced Brian Kelley will
become President and Chief Executive Officer and a member of the Board
of Directors effective December 3, 2012.
The appointment of Mr. Kelley, a proven consumer products executive,
signals GMCR's intent to build upon its well-established expertise in
single-serve beverages and to leverage its leading consumer brands,
Keurig® and Green Mountain Coffee®. Kelley will
succeed GMCR's current President and CEO, Lawrence J. Blanford, who in
February 2012 shared his plans to retire from the Company and has been
working with the Company's Board of Directors to identify a successor.