Time Warner Cable, Madison Square Garden Announces Long-Term Marketing Deal
Time Warner Cable (NYSE: TWC) and The Madison Square Garden Company (NYSE: MSG) today announced a long-term marketing partnership that will align TWC's “Enjoy Better” brand campaign with concerts and sporting events taking place at The World's Most Famous Arena. As part of the partnership, TWC is now the naming partner for the Concert Series at Madison Square Garden, as well as an Official Partner of the New York Knicks and the New York Rangers. The new partnership will also enable TWC to use MSG's unrivaled ability to deliver unforgettable experiences to offer unique benefits exclusively for its New York City customers.
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