Market Overview

Time Warner Cable, Madison Square Garden Announces Long-Term Marketing Deal

Related TWC
BTIG Downgrades Time Warner Cable, Cites Falling Confidence In Comcast Deal
Morningstar Analyst On CBS-Starz Buyout Rumor: 'They're Not Necessarily Looking To Put $5B Into A New Cable Channel Right Now'
Making Money With Charles Payne: 11/13/14 (Fox Business)
Related MSG
UPDATE: Morgan Stanley Downgrades Madison Square Garden
The Madison Square Garden Co Beats Q1 Revenue Estimates
Making Money With Charles Payne: 10/29/14 (Fox Business)

Time Warner Cable (NYSE: TWC) and The Madison Square Garden Company (NYSE: MSG) today announced a long-term marketing partnership that will align TWC's “Enjoy Better” brand campaign with concerts and sporting events taking place at The World's Most Famous Arena. As part of the partnership, TWC is now the naming partner for the Concert Series at Madison Square Garden, as well as an Official Partner of the New York Knicks and the New York Rangers. The new partnership will also enable TWC to use MSG's unrivaled ability to deliver unforgettable experiences to offer unique benefits exclusively for its New York City customers.

Posted-In: News Contracts

 

Related Articles (TWC + MSG)

Around the Web, We're Loving...

Get Benzinga's Newsletters