Green Mountain Coffee Roasters Partners with Costco to Create Kirkland Signature K-Cup Packs for Keurig Single Cup Brewers
Green Mountain Coffee Roasters (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, announced it is the exclusive manufacturer of Costco Kirkland Signature™ brand K-Cup^® packs for the Keurig^® single cup brewing system. The new offerings bring together the broad consumer appeal and value of Costco's premium store brand with the high quality and convenience of the Keurig^® single cup brewing system and its best-in-class Keurig Brewed^® coffee and beverage brands.
GMCR has developed two blends exclusively for Costco with 100% Arabica coffees: Breakfast Blend, a smooth, balanced light roast; and Pacific Bold, a robust, extra bold dark roast. The varieties, packaged in 100-count boxes, will be available beginning in mid-November in Costco warehouses where K-Cup^® packs are currently sold, as well as on Costco.com.
“We believe Kirkland Signature K-Cup^® packs provide an incremental opportunity that complements our broad portfolio of coffee and beverage brands and creates more options for value-oriented consumers,” said T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee business unit. “This collaboration aligns with our strategy to partner with strong brands that help us expand the adoption of the Keurig^® system to a broader consumer base. We are pleased to have the Kirkland Signature brand join our system and benefit from our leadership in single cup, our brewer and beverage brand strength, and our manufacturing expertise.”
© 2016 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.