United Selects Momentum Worldwide to Lead Global Marketing
United Airlines today announced the selection of Momentum Worldwide as the sponsorship marketing agency partner for the company's consolidated global sponsorship portfolio. Momentum will join New York-based mcgarrybowen, the lead creative agency, and New York-based Horizon Media Inc., the media investment agency, to execute the airline's advertising and brand building efforts.
After an extensive search which began in the spring, United identified Momentum as the strategic planning and activation sponsorship marketing partner that will help manage its portfolio of more than 25 sports and entertainment properties nationally and in its hub markets.
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