Facebook FB is still too pricey at the current level near $23 and is worth $15 per share, according to this week's cover story in Barron's.
The article mentions that Facebook and its CEO Mark Zuckerberg were unprepared for the rapid shift to mobile and it will not be an easy task for the company to play catch-up.
At its current price Facebook trades at 36 times estimated 2013 earnings of 63 cents. Facebook closed at $22.86 on Friday, gaining $0.27.
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