Nu Skin Says Planning Expansion in China
Following its Greater China leadership conference, Nu Skin (China) announces initial details of its five-year business development plan for mainland China. The plan includes tripling the number of stores and sales support centers by 2017 and expanding its direct selling coverage and distribution model to generate higher levels of market penetration.
"With nearly a decade of operational experience in China, we are building on a foundation of success to sustain growth in this important market," said Andrew Fan, president of the company's Greater China region. "In terms of infrastructure, our plans include increasing our physical presence in the market by tripling the number of stores and sales support centers, as well as completing our previously announced, $55 million Innovation Park and Greater China regional headquarters in Shanghai.
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