As part of its strategy to expand its
content business to better produce and offer its valuable how-to information
across a variety of platforms, Martha Stewart Living Omnimedia Inc. MSO today announced several new relationships that will put its content in
easier reach of consumers.
Beginning today, full episodes of MSLO's popular content will be available for
the first time online on Hulu and Hulu Plus. Other MSLO short-form video
content will be distributed to an audience of 52.9 million viewers via The AOL
On Network, which includes the AOL On video hub, AOL's owned and operated
properties and publisher partners. In addition, MSLO has engaged Fullscreen,
Inc. to help optimize and manage its video content on YouTube and build its
audience.
The new agreements reflect MSLO's larger strategy to redefine its video
business by providing content across multiple platforms, especially online.
MSLO's video business encompasses over 15,000 how-to videos featuring such
talent as Martha Stewart, Chef Emeril Lagasse and Lucinda Scala Quinn, the
star of the Mad Hungry TV series and Executive Editorial Director of Food and
Entertaining at MSLO.
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