Rentrak Signs Contract With Saga Broadcasting, LLC For Its Victoria Television Group
Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a multi-year StationView Essentials contract with Saga Broadcasting, LLC and its Victoria Television Group for stations KAVU (ABC), KXTS (CBS), KMOL (NBC), and KVCT (FOX). Joining Springfield, MO, and Columbus-Tupelo, MS, the Victoria, TX, market represents the third local TV market to select Rentrak as its exclusive provider of television audience information across all major affiliates.
"The Victoria Television Group has selected Rentrak as our exclusive partner in providing television audience behavior information because of its passive and significantly more stable and relevant measurement methodology," said Jeff Pryor, President and General Manager of Victoria Television Group. "We may be a small market, but our requirement for reliable ratings information is no different than stations in larger markets. With Rentrak, we feel we are able to offer our agency and advertiser clients a level of information accuracy, granularity and regularity that is only possible with Rentrak's massive and representative viewing databases."
"We are delighted to welcome the Victoria Television Group,