jcpenney CEO Reveals Newest Installment of Shops for Liz Claiborne, IZOD and jcp

jcpenney CEO Ron Johnson gives an early look inside the latest brand Shops emerging Sept. 1 in nearly 700 stores nationwide. The Company will debut brand Shops for Liz Claiborne®, IZOD® and jcp™ – a new jcpenney exclusive brand dedicated to high-quality fashion basics. These new fall shops will add to its existing portfolio of Shops inside jcpenney, which include Levi's®, The Original Arizona Jean Co., i jeans by Buffalo™, MNG by Mango® and Sephora®. Over the next few years, jcpenney stores will transform its sales floor into a dynamic collection of 100 Shops showcasing major apparel and home brands for every style and budget.  jcpenney is on an exciting journey to build the first specialty department store of its kind by creating an unforgettable retail experience that will forever change the way America shops.  To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/54266-jcpenney-ceo-introduces-second-wave-of-shops (Photo:  http://photos.prnewswire.com/prnh/20120828/MM60761) (Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO) About jcpenney More than a century ago, James Cash Penney founded his company on the principle of the Golden Rule: treat others the way you'd like to be treated – Fair and Square. His legacy continues to this day, as J. C. Penney Company, Inc. JCP boldly See full press release