Joe's Opens West Coast Flagship Store on Melrose Place in Los Angeles

Joe's Jeans

announced the opening of its West Coast flagship store and seventh freestanding boutique, located on Melrose Place in Los Angeles, California. With an official grand opening in September, the Melrose Place boutique houses the complete denim and contemporary collection for men, women and children as well as accessories, including shoes and limited edition handbags. With its prime location in the internationally renowned Melrose shopping district, the store will offer customers a personal shopping experience with exclusive pieces unique to the market. The approximately 2,700 square-foot boutique features one-of-a-kind vintage furniture pieces juxtaposed with the neutral colors of the space for a modern, yet intimate setting. Crystal chandeliers and the bright floor-to-ceiling clean white façade complement the beamed ceilings and eclectic molding of the fireplace and arched mirrors allowing customers to shop in a relaxed, casual setting. French doors lead to an intimate outdoor garden and sitting area. Creative Director and Founder, Joe Dahan, shared, “With Los Angeles being home to our brand, we wanted our Melrose Place boutique to reflect an inviting and at-home feeling.” Joe's® currently has six boutiques in the U.S., including New York City, Los Angeles, Miami, Chicago, Atlanta and San Francisco, and will be opening an eighth boutique in Southern California at South Coast Plaza. Melrose Place is the brand's seventh boutique. President and CEO of the Company, Marc Crossman, stated: “We are excited to celebrate our Joe's® brand with a boutique in this premier shopping area for both locals and tourists.” Crossman continued, “These highly coveted locations, like SoHo, Aventura, South Coast Plaza and now Melrose are wonderful vehicles to increase brand awareness and reach new customers.”