Barnes & Noble Not Making an Xbox Tablet for Microsoft

Loading...
Loading...
Despite numerous reports (including some published within the last hour) claiming otherwise, Barnes & Noble
BKS
has told Benzinga that it will
not
be a part of Microsoft's
MSFT
event today.
Earlier this morning, media reports suggested that an Xbox-enhanced, Barnes & Noble-developed Nook was scheduled to be announced at Microsoft's upcoming event. While previous reports indicated that the Xbox maker would leverage the Xbox brand in promoting its first tablet, the Barnes & Noble rumor was a last-minute addition. And it was hard to argue against; with a
multi-million-dollar deal
already in place, the Windows maker has a strong relationship with the bookseller. Now that the Barnes & Noble rumor has been denied, media attention is turning to the possibility of an Xbox-branded device. On Friday, Trip Chowdhry, the Managing Director of Equity Research at Global Equities Research, dismissed the notion that Microsoft would tie the Xbox name to its tablet, referring the console brand as "yesterday's story." "Will that be a smart move to brand tablets with Xbox?" Chowdhry
questioned
. "I don't think this will be a smart move, but Microsoft has a history of making bad moves. If they do that, that would definitely be bad."
Follow me @LouisBedigianBZ
Loading...
Loading...
Market News and Data brought to you by Benzinga APIs
Posted In: NewsRumorsTechBarnes & NobleGlobal Equities ResearchMicrosoftTrip Chowdhryxbox
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...