Market Overview

Taco Bell Moves to Compete with Chipotle, Qdoba

Share:
Related YUM
McDonald's Is Behind The Spicy Trend...And It Could Hurt Sales
5 U.S. Stocks Suffering From China Exposure
Taco Bell Crispy Chicken Taco Shells, Yum! (Investor's Business Daily)

Yum! (NYSE: YUM) Brands owned Taco Bell will begin offering premium Mexican items in July. The lineup, backed by celebrity chef Lorena Garcia, will offer a variety of items at higher prices than Taco Bell's traditional menu.

Taco Bell isn't undergoing a massive shift in its strategy--it will keep its standard menu--but the new items might allow the company to draw customers away from the likes of Chipotle (NYSE: CMG) and Qdoba (NASDAQ: JACK).

Yum! Brands traded down on Friday, falling over 3%. Traders may have sold shares on the company's exposure to China. Yum also owns KFC, which has built up a significant presence in China in recent years.

Posted-In: News Futures Commodities Global Markets Trading Ideas

 

Related Articles (JACK + CMG)

View Comments and Join the Discussion!

Get Benzinga's Newsletters