DARA BioSciences Announces Launch of Bionect for Treatment of Skin Irritation and Burns Associated With Radiation Therapy for Cancer

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DARA BioSciences, Inc.
DARA
announced the commercial launch of Bionect® for the treatment of skin irritation and burns associated with radiation therapy. DARA has hired a dedicated team of five field-based Regional Business Directors who will coordinate the commercial introduction of Bionect for the cancer care market across the United States. Each Director brings over 20 years of commercial experience as well as extensive expertise in product launches and niche product marketing. "This is a milestone event for DARA. In a very short period of time we have transformed ourselves into a fully integrated specialty pharmaceutical company. The launch of Bionect demonstrates our ability to execute against our corporate objective of making this transformation a reality. Our goal is to become the preeminent company in oncology supportive care. Bionect is the first step in that direction," said CEO Dr. David J. Drutz.
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