Market Overview

Groupon Acquires Breadcrumb

Chicago-based Groupon (NASDAQ: GRPN) announced on its blog Tuesday that it has acquired Breadcrumb, which techcrunch.com describes as the "creators of an affordable point of sale system and iPad app that targets local restaurants." The website speculates that Groupon may be most interested in the company as a means of acquiring talent in its quest to become "the OS for local commerce." The official announcement posted on the Groupon blog is below.

We are excited to announce that Groupon has acquired Breadcrumb! The team behind Breadcrumb shares our passion to build affordable and intuitive products that make it easier for local merchants to manage their business. We're thrilled to welcome founder Seth Harris and his team to the Groupon family – Seth boasts more than 12 years of hospitality management experience, making him uniquely empathetic to the tight budgets and unique needs of business owners in the food and beverage industry who often struggle to find technology products that will work perfectly for them. Breadcrumb will continue to serve new and existing clients and we look forward to offering their product to our existing merchant partners. Also, for Groupon merchant partners that use Breadcrumb's point of sale system, we'll be able to significantly improve the process of redeeming a Groupon

Posted-In: News M&A Tech

 

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