Cox Television Signs With Rentrak

Rentrak Corporation RENT today announced the company has signed a multi-year StationView Essentials contract, which includes access to Advanced Demographics and Polk Automotive and Political ratings, with WFTV (ABC) and WRDQ (IND) in Orlando, Florida. This signing marks the 35th station group to subscribe to Rentrak's census-based TV ratings information. "We welcome Cox Television to Rentrak's fast-growing Local Station client family," said Rentrak's Cathy Hetzel, Corporate President and President of Advanced Media and Information. "Cox is a leading local broadcast group and we look forward to working closely with them to maximize their revenue potential by using Rentrak's census-based measurement solutions."