Market Overview

Q1 Media Tablet Shipments Up 120% YoY; Fell 38.4% vs Q4

A steep drop in shipments of Android-based tablets offset a strong quarter from Apple and caused the media tablet market to miss projections for the first quarter of 2012 (1Q12), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. Total worldwide media tablet shipments for the quarter reached 17.4 million units in 1Q12, 1.2 million units below IDC's projection for the quarter. While IDC predicted a sharp seasonal slowdown of -34% from the previous quarter's record-breaking 28.2 million units, the actual decline was slightly steeper at -38.4%. The total still represents a robust year-over-year growth rate of 120%, up from 7.9 million units in the first quarter of 2011.

Posted-In: News Retail Sales Tech

 

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