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Kodak and Samsung Electronics today announced that the two companies have
formed a strategic alliance to sell consumer inkjet printers in Europe.
Samsung will sell Samsung all-in-one inkjet printers using Kodak's printer
and proprietary ink technology. The printers recently launched in Germany.
"This announcement reflects both the strength of Kodak's technology in the
consumer inkjet market, and the progress we have made in building a
competitive business," said Mark Kurz, General Manager, Consumer Inkjet
Systems, and Vice President, Consumer Group, Kodak. "This is collaboration
between two great brands. Samsung is able to leverage Kodak's leading
technology and imaging science to launch its inkjet printer business. And
Kodak is able to further grow its business. It's a win-win."
"Through this alliance, we believe that we can benefit from Kodak's vast
experience in inkjet technology. Now we can offer additional products in a
segment below our laser printer line-up, where Samsung has not been present
up to now," said Jurgen Kruger, Director of IT Solutions Printing at Samsung
Electronics.
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