Xbox LIVE Partners With ESPN, GameSpot, Last.fm, Manga Entertainment and MUZU.TV to Expand TV-Like Advertising on Xbox LIVE

Microsoft Corp. today announced that entertainment partners, including ESPN, the worldwide leader in sports, as well as CBS Interactive Properties, GameSpot, Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing roster of advertising partners on Xbox LIVE. With the launch of the new Xbox 360 experience in December, advertisers are able to purchase standard 15- and 30-second spots across the Xbox LIVE Run of TV Apps. With nearly 40 million active members worldwide, Xbox LIVE allows advertisers to reach a socially engaged audience on the largest screen in the house.