Licenses can be revoked. Access can be denied. But would Apple go so low as to take a textbook from a legitimate buyer?
This is one of the controversial questions people are avoiding in their effort to report on the presumed sales of iBooks Textbooks and the confirmed downloads of iBooks Author, which has moved more than 600,000 downloads as writers flock to Apple's AAPL first free authoring tool.
“More than 600,000 copies of iBooks Author [have been] downloaded, much more than what our tracking system indicated, which was between 90,000 [and] 110,000 downloads,” Trip Chowdhry, Managing Director of Equity Research at Global Equities Research, said in an e-mail update. “This is the leading indicator of the strength of Apple's entry into the $9 billion per year textbook market.”
Logic assumes that more iBooks Author downloads will lead to more iBooks creations, which will then lead to more books for the iBookstore, and thus more revenue for Apple, Chowdhry said.
In a previous update, Chowdhry explained why he believes that, after just three days of data, Apple's textbook venture will be extremely successful:
Market News and Data brought to you by Benzinga APIs- “The success or failure of an app on an App Store is known within the first hour of launch. There is no ‘try and try again till you get it right.' There is no, ‘let's put marketing $$ behind it.' There is no, ‘let's wait and see.' It is a binary logic, ‘either you are successful or you are a failure,' and that is defined in the very first hour of the launch.
- “Timing of app launch is also very important. Thursdays are the best day to launch a new app.
- “If an app is good, downloads start happing immediately and continue. A bad app may have strong downloads for [the] first 15 minutes or so, but may taper off immediately after that. Our tracking system has not indicated this for Apple textbooks.
- “Based on the insights we have gained over the last two years by talking and interacting with more than 1,000 mobile developers, we feel almost certain that Apple's textbook initiative will be very successful. However, please do your own check, too.”
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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Posted In: NewsRumorsTechAmazonAppleGlobal Equities ResearchiBooksiBooks AuthoriBookstoreNew York TimesTrip Chowdhry
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