Atrinsic Appoints Nathan Fong as Chief Financial Officer

Atrinsic, Inc. ATRN announced today that Nathan Fong has been named as its Chief Financial Officer. The announcement was made by Stuart Goldfarb, Atrinsic's President and Chief Executive Officer. Fong will be a key member of Atrinsic's executive team and will report to Goldfarb. Most recently, Fong served as Executive Vice President and Chief Financial Officer of The Orchard Enterprise, Inc., a privately owned company which was formerly public and listed on NASDAQ ORCD. The Orchard is an industry pioneer and innovator in digital media services, partnering with entertainment companies, music labels, recording artists and others. Formerly, Fong was Chief Financial Officer of Rodale International, a major publisher of health and wellness related books and magazines with global operations. Fong also served as Chief Financial Officer of Discovery Networks International – the international division of Discovery Communications, Inc. – a leading media and entertainment company with 1 billion subscribers in 160 countries. Earlier in his career, he was Divisional Vice President of Finance at Twentieth Century Fox International.