CEO Of Starbucks Plans Health And Wellness Strategy

According to Reuters, Starbucks (NASDAQ: SBUX) Chief Executive Howard Schultz said in a webcast that the company will soon unveil its new health and wellness strategy.

The announcement regarding the health and wellness offerings typically appeal to higher wage earners. Companies like Whole Foods Market (NASDAQ: WFMI) have outpaced markets by intensely focusing on the fast-growing category.

Starbucks, the world's biggest coffee chain in recent years, changed its milk default to lower-fat 2 percent milk and revamped its baked goods to remove artery-clogging trans fats.