Market Overview

Ten Best Super Bowl XLV Ads (BUD, ZZ, SKX)

The votes are in. The winners have been decided.

After hours of carefully examining the 15-, 30-, 90- and 120-second TV spots that filled the commercial space during Super Bowl XLV, the Benzinga crew has selected the best advertisements.

1. Imported From Detroit

Without a doubt, the two-minute Chrysler 200 advertisement has garnered the most positive response, both within the office and all over the Web.

More commonly known as the “Eminem commercial,” this ad was more like a trailer for Detroit than anything else, showcasing the rap star along with numerous landmarks from the city. The pro-Detroit message at the end, “Imported From Detroit,” provided a clever twist on the influx of foreign cars in America.

But that message – and the presence of a recording legend – might have overshadowed the commercial's primary goal: to promote the Chrysler 200. As the most talked about ad of the Super Bowl, however, Chrysler isn't the only automaker that stands to profit. Ford (NYSE: F) and General Motors (NYSE: GM) could also benefit from the Detroit-centric campaign.

2. Reply All

This hilarious Bridgestone ad gained universal praise from the Benzinga staff (and most everyone else).

3. The Force

If at first you don't succeed, try, try again.

4. Tibet

While Groupon's Big Game debut was met with a degree of controversy, the ad campaign – a money-saving satire featuring Timothy Hutton – was designed to promote the site in a silly and lighthearted manner.

5. After Glow

Sealy Corporation (NYSE: ZZ) found another reason for us to buy a new mattress.

6. Shape-Up

Wow, those Skechers (NYSE: SKX) are awesome. Yes, that is why we love this commercial – the shoes.

7. Black Beetle

Coca-Cola (NYSE: KO) is traditionally known as the company that produces the best animated ads. But at this year's Super Bowl, a new champion has been crowned.

8. Carma

Remember, Super Bowl viewers: if you swerve and crash your car to miss a squirrel, he will high-five his buddy and laugh. But if you swerve to miss a beaver, he will return the favor in six months.

9. Hack Job

I'm no home makeover expert, but I think he did a spectacular job.

10. One Epic Ride

Coming soon, from the director of Independence Day…

Posted-In: News Tech Media

 

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