Tata Coffee & Starbucks Sign MoU in India for Strategic Alliance

In a significant step toward market entry in India, Starbucks Coffee Company

today signed a non-binding Memorandum of Understanding with Tata Coffee Limited, one of the region's leading providers of premium arabica coffee beans. The MoU will create avenues of collaboration between the two companies for sourcing and roasting high-quality green coffee beans in Tata Coffee's Coorg, India facility. In addition, Tata and Starbucks will jointly explore the development of Starbucks retail stores in associated retail outlets and hotels.