WebFilings: Weathering The Economic Storm

Few people would assume that this is the appropriate time to launch a new company. But for Matt Rizai, the CEO of

(an online SEC reporting solution), the timing couldn't be better. “The ironic thing is that it's easier to start a company in a downturn,” Rizai told Benzinga during a

. “When the market [is doing well], it's harder to find the talent.” That certainly makes sense – with fewer jobs to go around, employers have more people to choose from. But Rizai believes that it's a lot simpler than that. “The idea is one thing,” he said. “It's all about execution. Our company is all about management teams that have been together for a long time. We're very experienced. We understand what needs to be done.” When launching a new startup, Rizai said that it is not always possible to determine your target market up front. “You spend a lot of time and energy trying to figure out what market you're in,” he said, noting that it could take as many as five tries to get it right. Of course, it helps to offer a service that's required by law. “Even if the economy's not doing well, companies have to file [SEC reports],” Rizai continued. “So the economy there is very neutral to us. It really doesn't matter. The fact that we found that market that we can bring incredible value to with our technology product and solution was a key thing.” To hear more from WebFilings' CEO – including his strategies for success – don't miss Benzinga's

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Creating Ideas with Matt Rizai, CEO of WebFilings

Creating Ideas with Matt Rizai, CEO of WebFilings