Talbots CEO Adopts Rule 10b5-1 Trading Plan

The Talbots, Inc. TLB today announced that its President and Chief Executive Officer, Trudy F. Sullivan, has adopted a pre-arranged stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934 and Talbots policies regarding stock transactions. Rule 10b5-1 allows corporate officers and directors to adopt written, pre-arranged stock trading plans at times when they do not have material, non-public information. Using these plans, insiders can gradually diversify their investment portfolios, can spread stock trades out over an extended period of time to reduce market impact, and can avoid concerns about whether they had material, non-public information when they sold their stock. Under her Rule 10b5-1 Plan, Ms. Sullivan may sell up to 45,000 shares of currently owned Talbots common stock. On October 12, 2010, Ms. Sullivan also sold 45,000 shares outside of this Rule 10b5-1 Plan. If Ms. Sullivan completes all the planned sales under her Rule 10b5-1 Plan, she would beneficially own approximately 798,092 shares of Talbots outstanding stock including vested and unvested equity awards.